Authority - Who is the author? What is their point of view? What’s their agenda? What’s their record of fairness or accuracy?
Who has authority? There are lots of different kinds of authority, like subject expertise (e.g., scholarship), societal position (e.g., public office or title), or special experience (e.g., participating in a historic event).
Think about: If you’re reading a piece on economics by a Nobel prize-winning economist, you should know that before you read it. Conversely, if you’re watching a video on the many benefits of milk consumption that was put out by the dairy industry, you want to know that as well. This doesn’t mean the Nobel economist will always be right and that the dairy industry can’t be trusted. But knowing the expertise and agenda of the source is crucial to your interpretation of what they say.
Purpose - Why was the source created? Who is the intended audience?
Publication & Format - Where was it published? In what medium?
Relevance - How is it relevant to your research? What is its scope?
Date of Publication - When was it written? Has it been updated?
Documentation - Did they cite their sources? Who did they cite?
A key piece of context about a claim is whether it is broadly accepted or rejected or something in-between. Scan for other coverage to see what the expert consensus is on a claim, learn the history around it, and learn about other or better sources.
Do you have to agree with the consensus once you find it? Absolutely not! But understanding the context and history of a claim will help you better evaluate it and form a starting point for future investigation.
Much of what we find on the internet has been stripped of context. Maybe there’s a picture that seems real but the caption could be misleading. Maybe a claim is made about a new medical treatment based on a research finding — but you’re not certain if the cited research paper really said that.
In these cases you can trace the claim, quote, or media back to the source, so you can see it in it’s original context and get a sense if the version you saw was accurately presented.
Adapted from SIFT (The Four Moves) by Mike Caulfield and Evaluating Resources by UC Berkeley Library. Visit these links for more in-depth information and questions.
For example, to search academic websites use site:.edu OR to search US government sites use site:.gov OR site:.nytimes.com
To limit to PDF documents use type:pdf
Word documents use type:doc OR type:docx
PowerPoint: type:.ppt OR type:.pptx
The Ad Fontes' Interactive Media Bias Chart is one available tool to assess media bias. You can consult their methodology here.
Media bias charts can help readers discern political bias and perspectives. Keep in mind, that news outlets are not static and may vary across the political spectrum depending on the issues. Readers will need to assess the reliability, accuracy and editorial standards of news sources.